Blackbeaks Blog….All things Analytics

Raise the Flag! The Blackbeak smells booty!
Part of what will make or break your online business is how well you are able to separate your website identity from your competition. Differentiate or die is a slogan we yell on the Blackbeak.
Our beloved Captain Blackbeak is our symbol and as time passes over the web pages [...]

Ahar, I mean when 75% of people in the UK use one search engine (more than 8 times it’s nearest rival) it shows you how important search engine optimization for Google.

U.K. Search Engine
Search Engine Referral Share

Google
74.67%

Yahoo
9.30%

MSN
5.46%

AOL
4.21%

Ask Jeeves
2.28%

These statistics were taken from a sample of 4 million UK Internet browsers, measured by [...]

This article from our friends at Future Now Inc, describes in detail how to define a persona for your website. What’s more interesting is the types of questions you need to answer based on the personality type. I’ve done a lot of study on this subject, mainly reading what my mate the Grok and his [...]

This is a nice little reminder that technology can be used to help make you feel comfortable. Flickr servers went down for a very short time when I was trawling their sites for information to serve up to you guys. This was the “error message”.
Pretty cool huh?
It doesn’t scare you by screaming in big [...]

Have you ever sent a newsletter? Do you do it Daily? Is daily too much? Aye, I thinks so, I agree with our pal Ooga from yonder 5000BC.
Sending a newsletter is a great way to keep in touch with ye customers me hearties, but too many posts and yer potential customers will get overloaded and [...]

Calling Dr. Jakob Nielsen!!! Arrrrr!!!
Doctor, we need some remedies for fixing web usability. We’ve learned the basics in web usability but what more can we fix? Lucky for us, the Doctor was able to provide some insightful tips in an online video interview as part of the Great Minds in Development series by DevSource.
In the [...]

That be the pirate way, huh mates? All you designers out ther yonder, tis be Longhair Kidd Hank disclosing tab bits of secret tips regarding design and usability issues from one weblover called, Steve Krug. Called the “design god” by interviewer, Marketingsherpa, this interview has been formatted into two ways, audio and text.
The interview covers [...]

So you finally realized the major significant of tracking and measuring your website¢‚¬„¢s business success and are becoming serious about finding a quality tool to invest in, but where do you start? I got you.
Here¢‚¬„¢s a sample buyer¢‚¬„¢s guide for web analytic tools that will help improve conversion. This sample guide sets you up to [...]

I’ve often thought about how people buy online and how really the only difference is the technology we use to purchase the product or service. The psychology behind the purchase is no different. This article from Business Week got me thinking about how we’ve already begun to notice a shift in e-business from getting new [...]

I watched the Doha debates on BBC World last Sunday simply because there are some very wise people discussing some important issues that effect everyone. Archbishop Desmond Tutu was one such wise man. He said to the assembled students at the debate;
“My father always used to say; don’t raise your voice, improve your argument”
What a [...]