Search Marketing Trends 2006
(Source:Marketingsherpa, Omniture)
If anyone wants to get some free information on search trends provided by Sherpa go to Omniture’s site download your copy of a summary of Sherpa’s study.
This study will show you few pretty interesting things about search spenditure, keyword usage, overall costs per clicking, and in my opinion the most imprtant thing, that is the search conversion. If you to get the whole study go to: Marketing Sherpa’s Stotre and buy it online.
About the search conversion. According to the study the average conversion through search is divided as follows:
AVERAGE CONVERSION OFFLINE CONVERSION
Paid: 3,6% Paid: 3,6%
Organic: 4,2% Organic: 2,8%
SPECIFIC ACTION TAKEN REGISTRATION DATA
Paid: 4,3% Paid: 5,7%
Organic: 3,9% Organic: 5,2%
DELAYED E-COMMERCE/SERVICE PURCHASE
Paid: 4,2%
Organic: 6,3%
E-COMMERCE/SERVICE PURCHASE
Organic: 4,1%
Paid: 3,8%
I cannot publish more detailed information because if I did, Sherpa would hang me from my “BEAK”…
