Blackbeaks Blog….All things Analytics

(Source:Marketingsherpa, Omniture) If anyone wants to get some free information on search trends provided by Sherpa go to Omniture’s site download your copy of a summary of Sherpa’s study. This study will show you few pretty interesting things about search spenditure, keyword usage, overall costs per clicking, and in my opinion the most imprtant thing, [...]

There are a lot of so called search engine optimization “experts” out there. Nothing more than pirates most of ‘em! an’ I should know! Well, Mike Grehan, he ain’t a pirate, I’ve met him a couple of times at the Search Engine Strategies in Stockholm and he knows what he’s on about. This article is [...]

Continuing what I have been mumbling for three days in a roll now. While MSN Beta and Yahoo! Search Marketing are trying to challenge the Google hegemony (meaning the ultimate power over others), The big G itself is providing an excellent package of visibility only through its search facilities. 1. If you are listed in [...]

We’ve often found that online retailers do some crazy things. But this example shown on Seth Godin’s blog really is throwing loot into the drink. It’s the equivalent of walking up to a counter in a real store and being told by the assistant to “quit bothering me until you have more products in your [...]

Have you ever asked your self whether the paid traffic is the one which is getting you most of the sales or whether it was your organic traffic that stole the ROI from your PPC campaigns? It’s ok, that sentence didn’t make sence to me either, but I’ll continue and let us see if the [...]

I saw an interesting article on WebProNews yesterday. When searching for a phrase ‘hookah’ from Google.com you would get the usual SERP, right. Just by glanzing the first SERP you wouldn’t probably notice anything out of an ordinary. However, if you did look at the #1 search result more carefully you might have spotted those [...]

In a recent conversation I had with the E-consultancy crew at one of their roundtables we got into a great debate about the point of conversion benchmarks. Ashley started a thread about it on their website which was interesting. Equally interesting is Matt Belkin of Omniture’s view on it which can be seen here. My [...]

They ask a simple question; WHY? There is no point working with web analytics to pinpoint problems unless you ask yourself why the problem exists and try to solve the issue. This article written by our friend Bryan Eisenberg and quoting Jim Novo illustrates, why you should ask why! It reminds me of a time [...]

A good article written by The Google Conversion University writer Alden DeSoto. Basically it outlines how to tie in your adword campaigns with Google analytics get the best results. By doing this you can instantly see the money you’re spending on your PPC campaigns and look to see whether the spend translates into ROI. More [...]

The Paid Search Conversion Index, powered by Did-it, measures the rate at which consumers convert into customers from pay-per-click listings across major search engines, their syndication partners, second-tier search engines, directories, and portals. Across the media/entertainment, financial services, travel, online services, telecommunications, vertical search, retail, and B2B industries, the data reported each month includes the [...]