Blackbeaks Blog….All things Analytics

More from Vincent Kermorgant (Forum Nokia) on how his analogy about cars can apply to business units. How refreshing to see someone from a business, not a vendor, not a consultant, but an end user of web analytics say things like;
One serves all KPIs do not exist
KPIs should be reported ONLY to their intended audience
KPIs [...]

Vincent Kermorgant who works for Forum Nokia and I recently had some conversations about KPI’s…. As you do :). He came up with a great analogy to describe what a big business needs to do to build KPI’s which we’re going to develop further. I’ll at least write an article on the subject for our [...]

Great news, we’ve been bought! The Conversion Chronicles, The Blackbeak Blog and the entire ship are now owned by Satama Interactive. Satama provides expert consultancy on digital services. Satama is a listed (OMX Helsinki: SAI1V), profitable and growing company with around 380 employees in Finland, the Netherlands, Germany and Sweden. In 2005, Satama¢‚¬„¢s net sales [...]

Don’t you just love an argument? We often throw paper cups at each other and argue about the finer points of online business. What am I talking about? Well this post by Matt Belkin of Omniture suggests that “visit” should be used over the “Unique visitor” as the one metric to give to your executives.
However [...]

Marketing Sherpa just released an interesting summary of an in depth E-Commerce benchmark guide for free.
I’ve yet to review the full report, but it looks good. The folks at Sherpa have done studies on Apple, Amazon, Best buy, Bombay, Circuit city, Dell, Ebay, QVC and Walmart. Not only that they looked at the usability of [...]

I just read the latest Clickz article from Bryan Eisenberg and the headline I used came from a previous column quoting John Quarto-vonTivadar (a real pirate name!) .
Look at the headline again.
If we plan we can effectively measure; and if we measure we can effectively improve.
Look at the first part;
If we plan we can [...]

This question was asked in Web Analytics Demystified forum. I answered there, but also here so you get the benefit of the booty!
What is bounce rate?
A bounce rate or single page access is where someone arrives at your website (from whatever source) and then leaves without taking any action, be that clicking a [...]

Once again, the guys at ZAAZ this time Jason Burby has come up with another useful article, this time regards using web analytics to determine branding KPI’s.
It’s particularly pertinent for me right now, because I am working with a customer whose primary function is to find out the effect of branding, reach and the imparting [...]

In my last post I discussed a debate that has been going on in Web Analytics Demystifieds forum. I think Neil Mason has touched on an important point in his post, one which is reflected in later posts.
“Visitor and customer behavior is generally irrational and unpredictable at the individual visitor level. At the aggregate level, [...]

There has been some discussion in Web Analytics Demystified around the article that Shane Atchison from ZAAZ wrote describing a method called the hub and spoke method, designed to measure or at least attempt to measure non linear conversion processes.
Hugo Calvo responded by suggesting that Markov chains may be used in web analytics in the [...]