E-commerce Benchmarks 2006
Marketing Sherpa just released an interesting summary of an in depth E-Commerce benchmark guide for free.
I’ve yet to review the full report, but it looks good. The folks at Sherpa have done studies on Apple, Amazon, Best buy, Bombay, Circuit city, Dell, Ebay, QVC and Walmart. Not only that they looked at the usability of 100 e-commerce websites, to figure out what works and what doesn’t, have 311 heat maps and eye tracking studies and they did a survey on a whopping 1120 people for their opinions and experience when using e-commerce websites.
As I say I’ve yet to see the full report but if the Sherpa stuff is anything to go by this is likely to be good as I’ve reviewed a lot of their stuff in the past.
