Blackbeaks Blog….All things Analytics

Sounds cool. Tracks mobile and multimedia apps in addition to the previous offerings to it’s customers. I know it’s early days but I would have really liked to have seen HBX incorporate some Visual Sciences path analysis and overview to it’s latest offers.

Aye mates. The first person I heard criticize the conversion funnel model was Jeff Eisenberg in July/August of 2005. He told me then that while analytics vendors like WebSideStory, Omniture and CoreMetrics all measured funnels (the step conversions between a product page and a purchase point) that they weren’t adequate because they were very linear. [...]

This Jupiter research report might be useful to those of you who are in the automotive industry. The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make a purchase from their research. Of course these kinds of reports illustrate exactly what we’ve [...]

And so it continues….. (said Eric!, ‘ee knows who I mean!) Consolidation of the web analytics market continues with Coremetrics buying out SurfAid from IBM for a reported $10 Million. Eric predicted this himself after the Google buyout of Urchin last year. It seems he was right mates.

The other night I was reading about search engines and what are the main parts to a search engine. There’s the crawler, the index and then the search interface. Throw in constantly changing search algorithms and you have one of the most if not the most success marketing tools ever created. Google is known for [...]