Site Archives

The Other Search Engine That Really Matters!


No brainer, right? Search on the web is the main navigation fuction we used to find information. Well, browsers are pretty important as well, but anyways…Websites optimize their pages to get higher ranking from external search engines in order to attract visitors to their sites but what usually happens after visitors arrive there? Visitors are [...]

Google Has Identity Problems!


Well not really but you’d better pay attention if you have ID in your URL strings.
Two of our clients have noticed problems with Google SERPs this week.
The first problem we were told by Google was because of ID following directly after a “?” in a URL. We were told that if the following condition [...]

Persuading Your Cat To Bark


I have been attending the eMetrics Summit in London where I was the last speaker of Fridays session. There were some excellent presentations and some great insights given by the speakers over the course of the event. One of my case studies was based around how to measure the effect of brand value so when [...]