Site Archives

Google Offers Cost Per Action Adwords


It seems our friends at Google are running beta testing on adverts working on a cost per action basis rather than cost per click. The seeking alpha network reported this on June 21st and it appears to be a step in the right direction for Google. My immediate concern is how this will be handled. [...]

Waiting for your cat to bark? Persuading Customers When They Ignore Marketing


I met Bryan Eisenberg the first time back in August 2005 when we went to Austin Texas to learn more about Persuasion Architecture. I met him again in May this year at the eMetrics summit in London and he kindly gave me a copy of his latest best selling book Waiting for your cat to [...]

Google Analytics Adwords Analysis


Just found this article today and thought I best post it. It describes a useful new feature I’ve been meaning to tell you all about myself available in Google Analytics.
As ROIRevolution says;
AdWords Analysis report.
Impressions, Cost, Clicks, CTR… everything available from within the AdWords Campaign Summary is here, but you also get the great Revenue and [...]

Google’s new bot affecting the quality score of adwords - seo / cloaking


Aloha,
Calling all online marketers on deck! There are new spiders crawling all over your adwords. Interesting article on Goolge’s new bots and how they affect Quality Scores on Adwords.
Content from Axandra.com-
“Facts of the week: Google uses a new spider to index web pages
Google is using a new crawler software program for their AdWords advertising system [...]