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KPI’s and frustrations around web analytics


I was interviewed by Mark Maher (MM) for the Satama Voice blog recently. Here are my answers! MM: You point clearly to what many business people are currently frustrated with regarding Web analytics. It¢‚¬„¢s a feeling that we¢‚¬„¢ve all just been handed the keys to an amazing vehicle ¢‚¬€œ but have only the vaguest notion [...]

How to Help Your Loyal Visitors Search – and Learn More About Them


Yet another Web 2.0 phenomenon is silently happening: the open source search plugins. You know the nifty search box on the top right hand corner of your Mozilla Firefox? It’s another great example how the user-generated DIY services are changing the way web works. The guys at Mycroft Project, for example, are making great effort [...]

Local Search Engine Marketing – Being found in your own backyard


Local Search is a type of search that displays Web results based on keyword queries relative to geographic locations. This is a broad type of search result that is not restricted to the traditional Search Engine or Portal. This Search Engine Marketing Channel is most important for service based businesses that serve distinct and limited [...]