Blackbeaks Blog….All things Analytics

Chris Sherman is a bit of a name in the US search industry as you all probably know. I got invited to The Spock Network by him which seems interesting. It looks like a search engine specifically designed for looking for people. May be a mover and shaker because it�����s backed by over $1Bn in [...]

Handy little tool availble here;
http://wasp.immeria.net/
Basically it allows you to verify what is sent to Web Analytics tools via the page headers and also describes what some of the variables which are sent mean. it’s not complete yet (as it’s still being developed) but it’s quite handy already. Remember to refresh each time you open a [...]

Basic information about what you should do to start improving conversion rates.
You can get a copy by registering here

One of the key challenges of working in the web analytics field is how to visualize data in a simple way, even when you have the tools, it’s often a challenge getting across the point.
Over the last few years, we’ve had a flurry of new techniques beyond the conventional ways ����� tables, histograms, pie charts [...]

This podcast which I’ve mentioned in previous posts raised the question What challenges do we see in europe regards web analytics?
At one point I said (and I quote) “The US is maybe 1-2 years ahead of europe, specifically in the Nordics”. I would like to re-open this discussion because I don’t feel it was clear [...]

The comments below were recently written in a post on Eric Petersons blog, but I wanted to share this and perhaps see if Omniture are paying attention.
Instadia had a very useful system, one I considered a real contender to be the No.1 web analytics system in Europe because of the system structure and data [...]

I was recently part of a Lars Johansson initiated PodCast which discussed (among other things) the Web analytics situation in Europe, Omnitures capture of Instadia, the state of Dennis Mortensens Superman pants and is well worth the 75 minutes.
Check it out