Blackbeaks Blog….All things Analytics

I was recently asked a question by one of our subscribers that deserved a good answer. Ben Reed, working for a UK company in the health sector, asked;
I have been researching my companys bounce rate and found your page. I thought it was very useful for my research. However, one thing got me. In a [...]

As I often joke, Powerpoint is the only enterprise tool used in Web Analytics today (Joke? hmm). Here is how not to make a powerpoint slideshow. Funny but true.

Imagine if mobile phones could pass a unique ID (the mobile number) which would be GSM/GPS trackable for offline activities and be a UID through an HTTP header if a “mobile” site were activated. It could be that a synchronisation procedure for PC’s could be set-up if the site customization were strong enough. So we [...]

Well it’s finally official. SATAMA and WebAnalytics Demystified today formerly announced their partnership. I repeat the official statement that Mikko made on SATAMA’s behalf here, firstly because I wrote it and think it sounds good :), but primarily because I am very pleased to be working with Eric;
This partnership recognizes that Satama is truly a [...]

Jeremiah Owyang is the main man on this topic in the US, from October the 1st 2007 he will be the main man for Forrester Research, which I’m sure you have all heard of. He started this list of social media companies last year (IE companies that measure the effects of buzz) and it’s grown [...]

Questions I’ve had about the measurement of the effects of social media on your website like blogs, frappr, flickr, myspace, facebook, LinkedIn, 2nd Life and a bunch of other Web 2.0 stuff has got me thinking recently.
My first question is “Why does it worry you if you have good KPIs?”
When you use KPI’s to drive [...]

E-Consultancy’s Richard Maven recently interviewed Bryan Eisenberg about why people buy online. Bryan touched on a number of great points about stuff I see every day with clients this side of the water. We don’t do persuasion architecture as defined by Bryan and the folks at future now, but we do a lot of similar [...]

Lennart Svanberg has moved onto Alenio. I wanted to take the opportunity to congratulate him on the move. Lennart’s career has seen him running the very good and popular IMC events, to working for Instadia before it was bought by Omniture. This is big news for Alenio one of the leading internet marketing companies in [...]

Our esteemed friend Eric Peterson visited us in Finland. He did a lot more than that of course. He talked with all of our staff, did a morning presentation, an afternoon workshop with some of our customers (which went down extremely well) and then went to Stockholm with me to visit Lars and his Web [...]

This might be old news already for some but Omniture has announced that they bought Offermatica.
Read the official offermatica press release