More on Social Media measurement
Jeremiah Owyang is the main man on this topic in the US, from October the 1st 2007 he will be the main man for Forrester Research, which I’m sure you have all heard of. He started this list of social media companies last year (IE companies that measure the effects of buzz) and it’s grown to quite a size since then. There is also an impressive post about how to measure the effect of online video (in the social context - like the effects of YouTube buzz) and he has also got a whole list of companies that provide behavioral or social media recommendations services as hosted solutions. Talk about a comprehensive list! Enjoy.
Measurement is important, it helps to guide success, and he she who controls the data controls the money!
Great stuff, thanks!