Enterprise Web Analytics - Powerpoint
As I often joke, Powerpoint is the only enterprise tool used in Web Analytics today (Joke? hmm). Here is how not to make a powerpoint slideshow. Funny but true.
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Hi Richard,
Thanks for the post. Yes I know all about Site Intelligence (and a lot about Tesco’s implementation of it having worked with Tesco in the past), indeed I know of all of the so called web analytics enterprise products.
My point (not clearly explained) was that the enterprise doesn’t use the analytics tools. A small number of trained or technically gifted guys in the enterprise might, but the enterprise IE the whole organisation doesn’t use the tool. They might have a number of people getting data out of Site Intelligence and putting it into digestible form (in excel or powerpoint) but you won’t see the CEO of Tesco logging into Site Intelligence.
That’s why i often joke that powerpoint is the only enterprise level web analytics product today. It’s not of course, but it is the only product that the entire enterprise can use. None of the web analytics systems in the marketplace today are easy enough for the entire enterprise to use without complete training. No-one has the resources or the energy for that (nor do they need it in most cases).
Funny but also false. See http://www.site-intelligence.com. Tesco (www.tesco.com) , the most successful retailer in the UK, uses vBis from Site Intelligence to track individual customers, click by click across both their web site and purchase by purchase in the store via Tesco’s loyalty card scheme. I would call that enterprise scale web analytics. I have also bought the vBis system and used it is my business. So I know it does what it says on the box. However it is a relatively expensive enterprise scale system and not for the faint hearted or technical challenged.