Web Analytics 3.0


Imagine if mobile phones could pass a unique ID (the mobile number) which would be GSM/GPS trackable for offline activities and be a UID through an HTTP header if a “mobile” site were activated. It could be that a synchronisation procedure for PC’s could be set-up if the site customization were strong enough. So we could accurately track mobile usage, offline movement, PC browsing and eliminate the cookie problem altogether.

Eric Peterson elaborates.

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