Blackbeaks Blog….All things Analytics

I enjoyed it and can’t speak highly enough of the quality of the sessions at the summit. This year Jim Sterne asked us to list three outcomes that we wanted to take away from the eMetrics as well as list how we would measure it. Jim asked;
What do you want? When, with whom, what will [...]

I was sleeping when the Visual Sciences email dropped into my inbox and didn’t read this massive news till this morning. VS have agreed to be acquired by Omniture for $394 million. This is one I didn’t expect. I expected one of the BI companies (SAP for instance) to come in for Visual Sciences, but [...]

Eric Peterson just published what I think is a comprehensive view of how to develop engagement metrics. I think basically this line (from his post) sums it up;
Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals.
He then goes onto explain the following [...]

The question posed by my co-blogger Black Jack Vane (also known as Kalle Heinonen) was an interesting one. Is social media engaing the folk using the services? Take YouTube or FaceBook? Are these good channels to advertise your products and services on? Do they engage and activate your audience?
Rather than give my opinion I [...]

Advertisers are screaming to be part of this cool virtual social online ecosystem. is it worth the buzz? Of course it is… or is it really. Social Media work just like online games. People are enthusiastic about using the applications and are browsing the content. Don’t you just love virtually biting your friend, sending vampires, [...]

FaceBook is taking off like wildfire much like Google did back in the day. I set my account up around six months ago then largely forgot about it, but in the past few weeks friends from all over the world have linked to me, turned me into a vampire, asked me to save the [...]

I’ve been asked this question 4 times this week. Am I going to the Washington DC summit next week? Unfortunately not. I will however be speaking along with KONE at the eMetrics summit in Stockholm 29-30th of October describing how to build a web analytics culture in a large organisation. Simon Green (my co-presenter) will [...]

To continue this debate Avinash and I have been discussing. I asked Avinash to clarify what he meant by customer. In my view Jim Novo and Ron Shevlin are talking about actual customer engagement (customers who bought a product) whereas Avinash is talking about visitors (people who may not have purchased anything and therefore you [...]

I’ve read many articles and heard lots of comments which point out the reasons that mobile marketing (particularly search marketing) will explode. However this article from searchengineland.com, raises an interesting point about B2B marketing on mobile and why it’s not likely to work.
I agree with this standpoint because I think the mobile context is [...]

The MMA last week released the new mobile Advertising guidelines for Europe, middle east and Africa. Please see attached the pdf.
The pdf has info on:

Design
Banner dimensions
Technical requirements for mobile advertisers

And a little more of other stuff. Quick read, only 10 pages.
http://www.mmaglobal.com/emeamobileadvertising.pdf