Comments on: Engagement is not an excuse, it’s a KPI http://www.blackbeak.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi/ Thu, 12 Jan 2012 14:21:56 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Captain Blackbeak http://www.blackbeak.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi/comment-page-1/#comment-7874 Captain Blackbeak Tue, 18 Mar 2008 10:07:56 +0000 http://blackbeak.conversionchronicles.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi/#comment-7874 Avinash was arguing that the Engagement Index we had set-up was a proxy for sales, so he was saying that because we couldn't measure to a sale or some other conversion that good engagement was a bit of an excuse for poor sales. My argument was that we had to start somewhere with our improvement processes and as we didn't have sales coming from the campaigns we had to start somewhere. So I asked the question.... Was it a proxy for sales and answered it myself, no. :) Avinash was arguing that the Engagement Index we had set-up was a proxy for sales, so he was saying that because we couldn’t measure to a sale or some other conversion that good engagement was a bit of an excuse for poor sales.

My argument was that we had to start somewhere with our improvement processes and as we didn’t have sales coming from the campaigns we had to start somewhere. So I asked the question…. Was it a proxy for sales and answered it myself, no. :)

]]> By: Ergo Proxy http://www.blackbeak.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi/comment-page-1/#comment-7799 Ergo Proxy Fri, 14 Mar 2008 14:09:18 +0000 http://blackbeak.conversionchronicles.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi/#comment-7799 What did you mean with the question: "Is this a proxy for sales?" What did you mean with the question: “Is this a proxy for sales?”

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