Is Social Media over-engaging yet activating too little?
Advertisers are screaming to be part of this cool virtual social online ecosystem. is it worth the buzz? Of course it is… or is it really. Social Media work just like online games. People are enthusiastic about using the applications and are browsing the content. Don’t you just love virtually biting your friend, sending vampires, sharing pictures and stories and building your social-media-ego. (Just like me now.) Awareness building. It should work well, because people are enjoying and having fun and at the same time they are constantly being “connected to your brand”, right? That should generate a nice picture and pleasant memory connected to your brand. So, awareness building should work.
Activation. Hummm.. How well the in-game advertising works in online games? Not well. This is due to the fact that the users of them are way over-engaged and are not being affected by same ads after the game as they were during the game in walls, billboards, clothing, side of buss, etc… So, could this same phenomena kill the advertisers appetite towards social media? I believe not. Users of Facebook are not that engaged (though they are very engaged) and they are “playing” in a slightly different environment than in the online gaming. In social media it is often an environment similar to any website in which they are used to be affected and clicking the ads. hummm.. It makes you think doesn’t it?
You, yes you! Give me your two cents:
Are social media sites effective marketing efforts and is Social Media over-engaging yet activating too little? If so, then why?
p.s. They are selling virtual cakes in Facebook… So if you don’t want to give me your two cents then at least buy me a cake for god sake!
