Comments on: Visitor Engagement Continued…. by Eric http://www.blackbeak.com/2007/10/23/visitor-engagement-continued-by-eric/ Thu, 12 Jan 2012 14:21:56 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Captain Blackbeak http://www.blackbeak.com/2007/10/23/visitor-engagement-continued-by-eric/comment-page-1/#comment-4392 Captain Blackbeak Tue, 23 Oct 2007 16:18:00 +0000 http://blackbeak.conversionchronicles.com/2007/10/23/visitor-engagement-continued-by-eric/#comment-4392 Hi Ac; I think this is a fairly new method that comprises all the ways in which engagement can be measured. It's as I say a pretty comprehensive listing. Eric Peterson uses this but I don't have an example where I've used this specific method to measure engagement. I do have one very good example of how two elements of Eric's engagement index worked when applied to sessions however. Take a look at; http://www.blackbeak.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi This shows how I used a combination of segmentation techniques on sessions which could be Di (duration) and Ii (interaction). We saved our client millions using this method. I agree with Eric that there is no standard measurement for engagement. However I do think his method is quite comprehensive. There isn't anything I can think of that he has missed. Hi Ac;

I think this is a fairly new method that comprises all the ways in which engagement can be measured. It’s as I say a pretty comprehensive listing. Eric Peterson uses this but I don’t have an example where I’ve used this specific method to measure engagement. I do have one very good example of how two elements of Eric’s engagement index worked when applied to sessions however.

Take a look at;
http://www.blackbeak.com/2007/10/05/engagement-is-not-an-excuse-its-a-kpi

This shows how I used a combination of segmentation techniques on sessions which could be Di (duration) and Ii (interaction). We saved our client millions using this method. I agree with Eric that there is no standard measurement for engagement. However I do think his method is quite comprehensive. There isn’t anything I can think of that he has missed.

]]> By: ac http://www.blackbeak.com/2007/10/23/visitor-engagement-continued-by-eric/comment-page-1/#comment-4384 ac Tue, 23 Oct 2007 12:40:03 +0000 http://blackbeak.conversionchronicles.com/2007/10/23/visitor-engagement-continued-by-eric/#comment-4384 Hummmmm, interesting, but like most measurements, this engagement index will only be useful if it actually leads to key actions of influences real business decisions. I like the fact that it tries to incorporate a number of key measures, but so many mixed together can kind of water down the end result and render this somewhat useless. I guess if you can track the "impact" of certain campaigns or pricing actions or new product introductions, etc., then maybe this index could be helpful. Otherwise, it could well become another interesting index that just kind of gets replaced by the next one someone comes up with. Any examples of how it has been implemented and influenced real business decisions? Hummmmm, interesting, but like most measurements, this engagement index will only be useful if it actually leads to key actions of influences real business decisions. I like the fact that it tries to incorporate a number of key measures, but so many mixed together can kind of water down the end result and render this somewhat useless. I guess if you can track the “impact” of certain campaigns or pricing actions or new product introductions, etc., then maybe this index could be helpful. Otherwise, it could well become another interesting index that just kind of gets replaced by the next one someone comes up with. Any examples of how it has been implemented and influenced real business decisions?

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