Blackbeaks Blog….All things Analytics

At the IMC conference in Stockholm there was a panel of experts discussing how to leverage social media for web success. The discussion surrounded the definition of social media and what the panel thought were success measures online. Matthew Colebourne (CEO of coComment) said that measuring success depended on the goals and business objectives of [...]

I just moderated one panel at the IMC in Stockholm and have had time to write up something about Aurelie Pols presentation about web analytics. Aurelie showed 3 cases which discussed how Ford, Postbank NL and banking belgium used web analytics as part of their marketing strategy. The key here is that she said marketing [...]

Bryan Eisenberg pointed out some research on his blog yesterday that I found interesting. It’s a quick survey designed around usability issues with your results then compared to the 20 thousand plus other survey attendees. There were only two items where I hadn’t gone with the majority, but those two were surprising and it just [...]

According to the Portland business journal another 40 staff are leaving Webtrends. On a positive note in our part of the world no staff are being laid off and indeed according to interim CEO Bruce Coleman they are actively seeking staff in Europe. The cuts have been made to get WebTrends into a positive cash [...]

I had a sneak preview of the IndexTools Enterprise Version 10 (whatever this may be called) yesterday, which is currently scheduled for release January/February time. I have to say as an analysts tool I thought it was very good and exceptionally flexible, basically using flex technology and drag and drop functionality to combine data from [...]

Jim Sterne as usual talking a great deal of sense. In the first ten minutes he talks about the current issues facing the business, it’s not the lack of tools, it’s not really the lack of awareness that the tools exist…. No it’s the lack of corporate culture, something I discussed at the eMetrics in [...]

Eric Peterson reported that Tim Kopp the CMO of Webtrends another vastly experienced guy in the web analytics arena has left Webtrends. I had to comment because I don’t know where the current strategy is going to lead. Looking at the track record Webtrends at least seemed to be heading in the right direction under [...]

I undertook this survey run by Web Analytics Demystified yesterday and discovered that it is primarily for practitioners (not consultants like me). The last one that Eric published was extremely insightful so please take a look and if you can spare fifteen minutes to fill it in, especially if you’re an end user of analytics [...]

By sacking half the executive board by all accounts. Portland Business Journal keeps a close eye on what WebTrends are up to because it’s where the company is headquartered. Sacking may be a strong word but my theory is based around the fact that according to this article WebTrends hoped to be bought by Omniture [...]