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Forrester shows you where to get web analytics help


Megan Burns writes about Forresters report into web analytics consultancies;
Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics [...]

Omniture’s Neil Weston talks to E-Consultancy


E-consultancy the UK based online marketing and best practice website just sent a newsletter in which they interviewed Neil Weston on Omniture’s Strategy. Neil discussed some fairly well known stuff about the acquisitions made in 2007, Instadia being bought for market share was common knowledge though I would add also that they also bought really [...]

Oracle makes a move into the Web Analytics space


Oracle is the first BI solution to make a strategic acquisition into the web analytics space by acquiring Moniforce. It was only a matter of time, the only real surprise is that it has taken this long. Congratulations to Willem-Jan Scholten and all concerned. It will be interesting to see if Oracle make further moves [...]

IMC 2007 on creating outstanding content


There was a lot of good discussion around the main topic of the IMC, creating outstanding content. At first semantics got in the way (why do people ask questions like define outstanding?) but once the panelists got down to it there was some pretty good discussions going on. The first of which was 2nd life.
2nd [...]