Oracle makes a move into the Web Analytics space
Oracle is the first BI solution to make a strategic acquisition into the web analytics space by acquiring Moniforce. It was only a matter of time, the only real surprise is that it has taken this long. Congratulations to Willem-Jan Scholten and all concerned. It will be interesting to see if Oracle make further moves in the industry. So far they have been practically non-existant although I heard that they have started attending some of the eMetrics summits in the USA. Perhaps now that they acquired a European company we’ll start to see some of the old Moniforce guys representing Oracle there in the next few years.
