Blackbeaks Blog….All things Analytics

This is a controversial subject indeed.
On the one hand we have Avinash warning us that engagement is not a metric it’s an excuse. The argument being that we shouldn’t use ill defined engagement metrics as a proxy for something solid like a sale.
Then we have both Theo & Avinash agreeing that using engagement for segmentation [...]

This article from associated press and this one from infotech discuss an argument in Brussels where MEP’s argued with Google that IP addresses could be personally identifiable information which of course leads to privacy concerns.
I personally have been able to identify individuals from an IP address when the IP has been company specific and the [...]

So on the 17th of January 2008 Omniture officially acquired Visual Sciences. Nothing about this deal in my humble opinion is a bad thing for the analytics industry.
Firstly my hat goes off to Jim MacIntrye who has now had his company bought twice. The first time around after selling Visual Sciences to WebSidestory he and [...]

I was very interested to learn that Digital Chocolate a US company with a European base in Helsinki ran a social media campaign in FaceBook. What’s more I was very impressed by the results. With over 37,000 registrations this is a tremendously successful viral marketing campaign which cost them very little in terms of marketing [...]

I am happy to say that Lars Johansson whom is one of the rising stars in Swedens Web analytics circle, Nordic coordinator for the Web analytics Association, Co-host of the Internet Marketing Conference and very well known to the industry is joining Satama to help develop our Swedish operations.

Satama’s analysts have noticed an anomoloy on a couple of Google accounts they’re running. They wanted me to help spread the word to find out if this actually an error within GA that others are experiencing or whether it is a scripting error they need to fix. The site was an Intranet and the problem [...]

This could be Microsofts smartest move of the year and it’s only 8 days old. FAST is one of the companies which develops enterprise search engine software. The benefit is that publishing sites for instance can monetize their sites without having to use adsense, they could simply use the FAST search engine and have advertisers [...]