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Drilling down into Analytics data


I was in a client workshop last week in Chicago and I really had to get back to basics. Being a consultant in the web analytics field gives me the opportunity to work with some of the brightest minds in the space as well as with clients who are very advanced with their analytics. However [...]

Web Analytics 4, 5 and 6.0?


Don’t you just hate that headline? I know I do, but no doubt in 10 years people will be talking about 4, 5 and 6.0 like we talk about 1, 2 and 3.0 now. What I’m talking about is how is web analytics going to evolve. I’d like to draw your attention to this post [...]

4Q A Free Web Survey Tool


I’ve agreed and disagreed with Avinash Kaushik in the past, but you can’t help but love his passion and enthusiasm for all things analytics. He has persuaded iPerception to develop a service to answer three key questions as an exit survey (plus a fourth – I haven’t tried this yet as I have flu at [...]