Comments on: Drilling down into Analytics data http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/ Thu, 12 Jan 2012 14:21:56 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Eran Ben Sabat http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8722 Eran Ben Sabat Tue, 22 Apr 2008 22:07:45 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8722 Steve, Very good and well structured post. I would be interested to read about additional cases that you have experienced. Best, Eran Steve,

Very good and well structured post. I would be interested to read about additional cases that you have experienced.

Best,

Eran

]]> By: Captain Blackbeak http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8718 Captain Blackbeak Tue, 22 Apr 2008 14:26:37 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8718 @Tim I don't follow what you couldn't resist? Was it a link to something? In which case my blog has eaten it somehow, so if you wouldn't mind sharing it again it would be cool. I do think that once the benchmarking goes past it's beta stage that Google will (on new accounts especially) opt you in automatically and segment our sites based on what we tell Google about them. If I were at Google in charge of GA it would be one thing I would push for because aggregation of that data is very valuable to Google. In order to be able to give GA away for free they need good business intelligence from it. I would also go as far to say that it's not unethical as long as you can opt out. Google need to keep transparency about what they do in this area and as long as (on sign up for instance) that it's very clear that you can opt out (now and in the future) then I don't see a problem. Br Steve @Tim

I don’t follow what you couldn’t resist? Was it a link to something? In which case my blog has eaten it somehow, so if you wouldn’t mind sharing it again it would be cool.

I do think that once the benchmarking goes past it’s beta stage that Google will (on new accounts especially) opt you in automatically and segment our sites based on what we tell Google about them.

If I were at Google in charge of GA it would be one thing I would push for because aggregation of that data is very valuable to Google. In order to be able to give GA away for free they need good business intelligence from it.

I would also go as far to say that it’s not unethical as long as you can opt out. Google need to keep transparency about what they do in this area and as long as (on sign up for instance) that it’s very clear that you can opt out (now and in the future) then I don’t see a problem.
Br
Steve

]]> By: Tim Nash http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8703 Tim Nash Tue, 22 Apr 2008 08:28:52 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8703 <blockquote>something you should carefully consider if you don’t want Google to have your information</blockquote> Who do you think has your information now? Sorry couldn't resist :)On a serious note I wonder how long it will be before the opt in benchmarking will be turned into opt out?

something you should carefully consider if you don’t want Google to have your information

Who do you think has your information now?

Sorry couldn’t resist :) On a serious note I wonder how long it will be before the opt in benchmarking will be turned into opt out?

]]> By: Captain Blackbeak http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8468 Captain Blackbeak Fri, 11 Apr 2008 06:48:43 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8468 @Peter Interesting thought. Why do you think the divide will widen? @Peter

Interesting thought. Why do you think the divide will widen?

]]> By: Peter C http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8458 Peter C Thu, 10 Apr 2008 22:25:51 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8458 Nice article Capt’n. I think that Analytics’ Benchmarking facility is going to accelerate the internet marketing divide amongst the ‘informed’; those who understand and act on how their site performs in their industry; and those who don’t, and probably don’t realise the sales they are missing out on. Nice article Capt’n. I think that Analytics’ Benchmarking facility is going to accelerate the internet marketing divide amongst the ‘informed’; those who understand and act on how their site performs in their industry; and those who don’t, and probably don’t realise the sales they are missing out on.

]]> By: Captain Blackbeak http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8445 Captain Blackbeak Thu, 10 Apr 2008 13:36:20 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8445 @Bruce It depends on your budget and requirements but there are many tools you can choose from. Yesterday the latest vendor IndexTools to be bought by a search marketing company has all the indications that it could be free to Yahoo account owners before christmas. @Bruce

It depends on your budget and requirements but there are many tools you can choose from. Yesterday the latest vendor IndexTools to be bought by a search marketing company has all the indications that it could be free to Yahoo account owners before christmas.

]]> By: Bruce Nelkin http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8423 Bruce Nelkin Tue, 08 Apr 2008 22:54:36 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8423 Is Google Analytics the best to use, can you recommend another source? Is Google Analytics the best to use, can you recommend another source?

]]> By: Petri Mertanen http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8388 Petri Mertanen Mon, 07 Apr 2008 14:39:20 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8388 I think these kind of examples and case stories are really interesting and what people (our dear blog readers) expect. I wrote about SeaLife, an online and offline campaign tracking case, couple weeks ago. I hope that we get customer cases more public in the future, maybe at WAW too. I think these kind of examples and case stories are really interesting and what people (our dear blog readers) expect. I wrote about SeaLife, an online and offline campaign tracking case, couple weeks ago. I hope that we get customer cases more public in the future, maybe at WAW too.

]]> By: Captain Blackbeak http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8333 Captain Blackbeak Fri, 04 Apr 2008 12:12:33 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8333 Thanks for the comments. Will post similar stuff soon. Thanks for the comments. Will post similar stuff soon.

]]> By: Guruprashath.A.S http://www.blackbeak.com/2008/03/26/drilling-down-into-analytics-data/comment-page-1/#comment-8272 Guruprashath.A.S Tue, 01 Apr 2008 12:15:45 +0000 http://blackbeak.conversionchronicles.com/2008/03/26/drilling-down-into-analytics-data/#comment-8272 Thanks for the post. It gave an idea how to use the analytics tools. Hope to read more. Thanks for the post. It gave an idea how to use the analytics tools. Hope to read more.

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