Site Archives

AVG causes fake traffic - Could spell big problems for Web Analytics


The Register in the UK reports that a new AVG function in its latest release mimicks a visitor so well that it’s very difficult to spot. The idea is that people with AVG’s LinkScanner employed goes through the first ten google results of a search and tries to spot malicious software applications. In order to [...]

BT shows bad phorm in its bid to improve behavioral ad targeting


In my previous post about this subject I went down the precarious route of agreeing with the UK Home Office and the ICO who can’t seem to be able to make up their mind whether Phorm is an illegal invasion of privacy or who should deal with it if it is. Initially they both seemed [...]

Is this bad phorm? Privacy concerns around BT


Recently I noticed a number of articles about Phorm some which condemn it some which simply report on the current debate around the idea and some which call for BT to be prosectuted. My opinion is that BT have made a monumental PR blunder (I mean the kind that can go down in history as [...]

Web Analytics Championship


On Sunday, the Marketing Committee of the Web Analytics Association launched the Web Analytics Championship. This is an effort to bring new people into the WAA, to have some fun with current members and to help the WAA understand customer behavior in the website. As an International committee co-chair I was asked to help spread [...]