All those letters were worth it.

Thanks for your help Blackbeak.

Sorry about the lack of links. They should have been there with the post it was an oversight on my part. Fixed now.

Coming in cold, I have no idea what you’re talking about, and now must start searching the web just to get some context!

Let them come.
@warescouse

Thanks for the kind comments. Being wrong was the catalyst for all of this. If I can be fooled by this kind of system then other people can. It’s not easy to spot that the technology is an intrusion of privacy.

The greatest trick the devil ever pulled was convincing the world he didn’t exist.

I have no problem admitting my own errors when I make them. I’ve been wrong before and I’ll doubtless be wrong again but being wrong is OK, failing is not. In my view failure is when you fall short of what you can achieve. I believe that in order not to fail in this respect I need to do everything practical to help raise awareness of the issue.

One of my skills is writing and one of my strengths is my reputation in my industry which does have a responsibility where privacy is concerned. That’s why I wrote a letter of complaint and drafted another open letter that I hope my colleagues in the Web Analytics Association will use as a public condemnation of the Phorm system in its current iteration.