Blackbeaks Blog….All things Analytics

Yahoo! Web Analytics Launches 9th October

Posted by Captain Blackbeak
October 8, 2008

In one of the most widely anticipated moves in the web analytics industry, Yahoo! will finally launch their web analytics service named Yahoo! Web Analytics at 9AM PST on the 9th October.

When Dennis Mortensen first told me that Yahoo! were buying IndexTools and rolling it out for free I was delighted. Now that it’s official I’d like to congratulate all the folks involved at IndexTools again for producing a damn fine tool and Yahoo! for raising the value threshold of free Web Analytics.

I predict that soon we’ll see even more advances in the free offerings. Google will respond, this I know. However the real pressure is now on Omniture and other paid offerings to rise to the challenge and make sure that their pricing is justified by the value they offer their clients.

Cool! Kudos to Yahoo!

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Information: October 8th, 2008; 4 Responses

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Categories: General; Web Analytics

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Comment Number:: 1
Written by:: Staff
Posted on:: October 31, 2008 at 3:37 am

Everything at Yahoo Analytics still says ‘Coming Soon’… Any ideas or rumors as to when it might go live?

Comment Number:: 2
Written by:: Captain Blackbeak
Posted on:: November 7, 2008 at 9:34 am

@Staff;

I’ve heard that it will roll out to everyone before the end of the year.

I think the guys are being careful not to roll out until they have the capacity to meet demand. They have to build quite a bit of infrastructure so they’re doing it one part at a time.

Comment Number:: 3
Written by:: Tessa
Posted on:: November 12, 2008 at 3:40 pm

Any updates? I guess it would be better if they have kept quiet about it first. It might take them ages. Hope not.

Comment Number:: 4
Written by:: Captain Blackbeak
Posted on:: November 13, 2008 at 8:41 pm

Nothing further to add really. The only advice is to get a Yahoo account and start asking them as a customer when the analytics will be available.

I will email Dennis today and and ask what his guesstimate is.

Yahoo! Web Analytics Launches 9th October

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