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Mobile Analytics and Multi-channel Measurement


June Dershewitz asked me months ago to write this article but because of my book I never had the time. Now that it’s finished and with the publishers I can get back to normal.
The case was really interesting because the the client, a mobile telecommunications operator based in Indonesia wanted to create buzz about [...]

The Cult Of Analytics


I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]