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What Smart Advertisers Will Do In The Recession


The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

Conversion Question


I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows.
Hello Steve,
Last year i saw your talk on designforconversion on that lovely boat in A’dam.
I’ve been thinking about the defintion of conversion rates and i [...]