Comments on: What Smart Advertisers Will Do In The Recession http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/ Thu, 12 Jan 2012 14:21:56 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Juan Suarez http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/comment-page-1/#comment-15882 Juan Suarez Thu, 02 Jul 2009 23:25:36 +0000 http://www.blackbeak.com/?p=258#comment-15882 hi. I agree with most of your ideas, but I also thing that an advertisment campaign doesn't only depends on how d oyou wrtie but "where". Adidas ad campaign was a campaign that hit amost any field, on and offline spaces. however, recession doesn't allow us to spend such a budget. hi. I agree with most of your ideas, but I also thing that an advertisment campaign doesn’t only depends on how d oyou wrtie but “where”. Adidas ad campaign was a campaign that hit amost any field, on and offline spaces. however, recession doesn’t allow us to spend such a budget.

]]> By: Horse Riding Saddles http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/comment-page-1/#comment-13568 Horse Riding Saddles Tue, 31 Mar 2009 20:57:37 +0000 http://www.blackbeak.com/?p=258#comment-13568 I have found that the industry you are plays heavily in this scenario. For instance healthcare? People are always getting sick. My company simply targets a more affluent demographic in times of recession. People still spend money. I have found that the industry you are plays heavily in this scenario. For instance healthcare? People are always getting sick. My company simply targets a more affluent demographic in times of recession. People still spend money.

]]> By: Karl http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/comment-page-1/#comment-12917 Karl Tue, 17 Feb 2009 23:01:57 +0000 http://www.blackbeak.com/?p=258#comment-12917 All the talk of recession will not make people buy things, they are scared to spend their precious money. Enough with all the scare tactics I say! All the talk of recession will not make people buy things, they are scared to spend their precious money.
Enough with all the scare tactics I say!

]]> By: Michael Notté http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/comment-page-1/#comment-12801 Michael Notté Mon, 09 Feb 2009 23:32:17 +0000 http://www.blackbeak.com/?p=258#comment-12801 "For too long companies have been spending vast budgets on advertising campaigns that were measured poorly at best". This one made me smile. It is so true. I am still amazed how many companies/agencies still assess the success of a campaign on total amounts of visits, global CTR and CPC. "Where is my advertising effective and why?". You nailed it. This question is the one I start to hear all around lately. Finally! :-) I don't think that online advertising will grow that much. Global media spending will decrease, that is sure. Online will just get a relatively more important share while traditional media budget & share (TV, print, billboards...) will decrease. At least, that is what I observe and hear around... Very interesting post! Michael “For too long companies have been spending vast budgets on advertising campaigns that were measured poorly at best”.
This one made me smile. It is so true. I am still amazed how many companies/agencies still assess the success of a campaign on total amounts of visits, global CTR and CPC.

“Where is my advertising effective and why?”. You nailed it. This question is the one I start to hear all around lately. Finally! :-)

I don’t think that online advertising will grow that much. Global media spending will decrease, that is sure. Online will just get a relatively more important share while traditional media budget & share (TV, print, billboards…) will decrease.

At least, that is what I observe and hear around…

Very interesting post!

Michael

]]> By: Elliot http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/comment-page-1/#comment-12791 Elliot Mon, 09 Feb 2009 12:32:33 +0000 http://www.blackbeak.com/?p=258#comment-12791 Man, I cannot agree more with you in that question, Where is my advertising effective and why? And as coincident as it might sound, that is what first came to my mind when I bought that <a href="http://www.east.fi/blog/?p=462" rel="nofollow">bunch of magazines</a> the other day. Well, after all, we are all living in the same recession, I guess. It is true that in the current recession digital marketing is very likely going to grow significantly. It is not because there has been lots of hypes and optimism spinning within the marketing scene. It is just that tough time forces people to look for alternatives, challenge accepted status quo, and be more effective in achieving results. It is just that both agencies and clients have to get smarter. Man, I cannot agree more with you in that question,

Where is my advertising effective and why?

And as coincident as it might sound, that is what first came to my mind when I bought that
bunch of magazines the other day. Well, after all, we are all living in the same recession, I guess.

It is true that in the current recession digital marketing is very likely going to grow significantly. It is not because there has been lots of hypes and optimism spinning within the marketing scene. It is just that tough time forces people to look for alternatives, challenge accepted status quo, and be more effective in achieving results. It is just that both agencies and clients have to get smarter.

]]> By: Ben Waugh http://www.blackbeak.com/2009/02/08/what-smart-advertisers-will-do-in-the-recession/comment-page-1/#comment-12769 Ben Waugh Sun, 08 Feb 2009 16:54:43 +0000 http://www.blackbeak.com/?p=258#comment-12769 A friend of mine just emailed me one of your articles from a while back. I read that one and a few more. Really enjoy your blog. Thanks A friend of mine just emailed me one of your articles from a while back. I read that one and a few more. Really enjoy your blog. Thanks

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