Site Archives

Cult of Analytics Book launch in Helsinki


Just in case you’re in town you might be interested in checking out my Book launch in Helsinki. All the details are here.
There will be drinks afterwards at Teatteri for those interested in beverages in the afternoon sunshine.

Cult of analytics Master class


This week I am holding the first Cult of Analytics MasterClass in Copenhagen. See below for details. If you’re in Copenhagen on the 17th we’d love to see you there.
Copenhagen 17th June
Cult of Analytics enables professionals to build an web analytics driven culture into their business or organization. Marketers will learn how to turn tried [...]

Marketing with banners is still in the 90s


I personally believe we are still marketing like we were 10-15 years ago with banners and other forms of attention driving media. There is no difference now apart from better measurement and maybe better creative to what we did with banners in the latter part of the 1990’s.
The premise is the same. Find targeted media [...]