Blackbeaks Blog….All things Analytics

This week I am holding the first Cult of Analytics MasterClass in Copenhagen. See below for details. If you’re in Copenhagen on the 17th we’d love to see you there.

Copenhagen 17th June

Cult of Analytics enables professionals to build an web analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. 

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics is a must have experience for any serious or ambitious digital marketer.

 “Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book. Easy to read, easy to follow, easier still find relevant ideas you can implement in your company”.
Avinash Kaushik,
Author - Web Analytics: An Hour A Day

 What you will experience

• A guide to building web analytics into online business and marketing
• Real-world examples show what does and doesn’t work online to meet online business and marketing objectives
• Covers both the technicalities of web analytics and the strategy behind using them

What you will bring home

• One handy guide to give marketers the complete picture for online marketing
• Online business and marketing Quick Wins and How to Use Them
• How to develop you organizations unique online set of KPI’s
• Tips & tricks to improve your online business

What they say

“Steve Jackson draws on years of experience to show how to improve results from digital channels without being overly technical” – Dave Chaffey

08.30-09.05        Registration and coffee
09.05 -09.15        Welcome & about the day – Steen Rasmussen

09.15-10.25         Building a Cult of Analytics (Introductory presentation) – Steve Jackson Trainers’ House
Why is web analytics important from a marketing perspective

10.25-10.40         Coffee break
10.40-11.50         This is URGENT! Creating Urgency, Leading Change, How to do it (Presentation/interactive session) – Steve Jackson Trainers House Part presentation and part brainstorming. Steve Jackson demonstrates the concept from a online business perspective and how to create urgency based on the competition activities, the economy & the participant own business models. As part of the session he also activates the participants marketing leadership.

11.50-12.40         Lunch

12.40-13.50         The Cogs. Process such as the Hub and Spoke, REAN and KPIs (Presentation/Interactive session)  – Steve Jackson, Trainers House. Part presentation about how to build the process into their marketing and business and part interactive session where we will discuss how the participant can build their own REAN model and part where we actually get the whole room to do it.

13.50-14.10         Coffee break

14.10-15.10         Winning. Planning Quick Wins (Presentation/interactive session) – Steve Jackson Trainers House
Finding low hanging fruit are vitally important to get Cult of Analytics adopted. This session will explain the concept of how to ‘win’ and then show where to start looking. As part of the session we then brainstorm things the participant can look out for in their own online businesses.

15.10-15.15         Coffee break

15.15-16.15         A Local cult of analytics – Adapting a “cult of analytics” approach to the Danish market  – Steen Rasmussen, IIH Nordic - Understand how to implement and utilize this approach on the local market to ensure the best possible effect of you online marketing budget all the way.

 16.15-16.30         Questions and comments, Steve Jackson & Steen Rasmussen

Who should attend?

Online marketers, digital business managers and ebusiness owners. The lessons and real life cases from around the world will ensure all a measurable positive outcome of the master class.

Steve Jackson is an international renowned web analytics specialist working for Trainers’ House Analytics the largest web analytics consultancy in Europe. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. His clients include Nokia, Nokia Seimens Networks, KONE, MTV, Vodafone, Vattenfall and a host of others.

On April 24 2009 he published his first book The Cult Of Analytics. He is also the editor and contributing writer for the Conversion Chronicles website, writes his own blog (blackbeak.com) and serves as International Co-Chair for the Web Analytics Association.

Steve has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference in Stockholm, The Search Engine Strategies in Stockholm, the IAB Finland in Helsinki, Media Plaza  in Amsterdam and The eMetrics Summit in both London, Munich, and Stockholm.

Steen Rasmussen is a dedicated and experience presenter in both English and Danish and a Senior Partner at IIH Nordic. He established one of the first Danish house dedicated to web analytics and optimsation of web sites in 2001 but sold his share of the company in 2005 to co-found IIH Nordic with Henrik Stenmann.

He is a regular guest lecturer in online business and communication for the PhD. Students at the University of Copenhagen and during the last couple of years Steen have done presentation and workshops all over Denmark and in Germany, Sweden, Spain and the UK. Steens experience includes training and workshops for companies like Microsoft Denmark, The Red Cross, Johnson & Johnson, SAS and Danfoss.
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Steen has an extensive experience in both presenting and creating results within ebusiness, online marketing, optimization of web sites, usability and web analytics. His clients include ELLOS, Telia, SIXT, and Experian among others.