Site Archives

5 Analytics tips for 2010


I don’t do predictions so I thought I’d give you some tips, whether you’re in e-commerce, the lead generation business or the media advertising business. If I could only do 5 things using Analytics for my business in 2010 these would be the first things I’d do. Measure segmented outcomes. In e-commerce it’s easy, measure [...]

Why I Won’t Tell You About Web Analytics 2.0


I recently (Nov 19th) had my 38th birthday and travelled to the UK for the occasion. The very day before I was due to travel I got a review copy of the Web Analytics 2.0 from Avinash Kaushik. Talk about perfect timing. I read the book cover to cover in the trips to and from [...]

Is Finland Anti-Social?


I wrote an article for a local newspaper in Finland Markkinointi & Mainonta which published today on their blog. It discusses the rising usage of social platforms across the Nordics and how Finlands adoption is a little slower than others but also how to utilize social media in business. Let me know what you think.