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A Thought About Where Analytics is Going


All the discussion at the moment seems to be around where Analytics is headed. Omniture’s acquisition, followed by CoreMetrics and all the associated buzz led me into some interesting debates lately. Stephane Hamel whom I met for the first time at eMetrics London recently has a quite popular opinion that it’s going to be a [...]

WAA Knowledge Test, A Call to Arms


So I was critical and to be fair the WAA listened at the emetrics summit in London. Specifically thanks go out to Jim Sterne, Aurelie Pols, Stephane Hamel, Vicky Brock and Jim Novo whom aired their points and we eventually came to an agreement that a knowledge test should and will be created. This will [...]