Blackbeaks Blog….All things Analytics

Just in case you’re in town you might be interested in checking out my Book launch in Helsinki. All the details are here.
There will be drinks afterwards at Teatteri for those interested in beverages in the afternoon sunshine.

This week I am holding the first Cult of Analytics MasterClass in Copenhagen. See below for details. If you’re in Copenhagen on the 17th we’d love to see you there.
Copenhagen 17th June
Cult of Analytics enables professionals to build an web analytics driven culture into their business or organization. Marketers will learn how to turn tried [...]

I personally believe we are still marketing like we were 10-15 years ago with banners and other forms of attention driving media. There is no difference now apart from better measurement and maybe better creative to what we did with banners in the latter part of the 1990’s.
The premise is the same. Find targeted media [...]

I recently sat on a panel at the London eMetrics summit. Two panels actually, one on the first day and one on the second.The first panel was a good session where we discussed various topics around web analytics. Issues that people were having discussed openly between myself, Oliver Schiffers and Aurelie Pols.
Jim Sterne had asked [...]

A friend of mine has asked me to be her mentor. I wondered why at first but I figure if one person wants to know how I got to know enough to fill about 3 hundred pages of a book then others also might. The mentoring I’m doing is basically giving advice on how I [...]

What is the hard part about Analytics for you? Leave a comment or email me
I promise there will be no sales pitches, I just want to see if I’m right on what the majority of your needs are at the moment. I will post a follow up in the near future discussing this in more [...]

If you’re working in marketing or analytics this article will show you how to promoplan to get a raise, get a promotion or at the very least prove your value and keep hold of your current job. The recession is already proving that those who disappoint their superiors have a chance of adding their names [...]

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows.
Hello Steve,
Last year i saw your talk on designforconversion on that lovely boat in A’dam.
I’ve been thinking about the defintion of conversion rates and i [...]

Eric Peterson is typically on the ball with this post. Brandt Dainow, a guy whom I’ve never met wrote a scathing piece on iMediaConnection about the WAA Standards. I am loathe to even link to it because most of it is simply an attack on volunteer efforts, efforts which to date no-one has bettered including [...]