Blackbeaks Blog….All things Analytics

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

I’m going to share an email I sent to the Google Analytics team when they sent us an email last month that they had changed the interface and asking us to beta test the new features. However they only told us about the cosmetic changes, somehow the email about the segmentation didn’t come through.
On [...]

In one of the most widely anticipated moves in the web analytics industry, Yahoo! will finally  launch their web analytics service  named Yahoo! Web Analytics at 9AM PST on the 9th October.
When Dennis Mortensen first told me that Yahoo! were buying IndexTools and rolling it out for free I was delighted. Now that it’s official [...]

I attended the eMetrics in Stockholm on the 23rd-24th of September and in a panel René Dechamps Otamendi of OX2 was asked what his wishlist for web analytics vendors would be.
His answer was that he would like to have one tag that all web analytics vendors used. This is something I have given thought to [...]

On Friday 19th September I will be a keynote speaker at the Design For Conversion conference in Amsterdam. Ton Wesseling A dutch Internet Marketing Consultant and Managing Partner of Orange Valley interviewed me for the dutch marketing optimization blog WebAnalisten. I thought you might be interested in my answers so published them here also; 
1. What are the [...]

Omniture sealed the services of Kalle Heinonen last week. I know Kalle well and knew most of the offers he was mulling over since he left Trainers House  back in May. He was always going to remain in the Analytics industry but where and with who was for a while uncertain.
His job is to help [...]

The following EU Commission letter is a response to my email which directed them to this post regarding the Phorm system which may be trialled by the UK internet service provider BT. The letter basically says that it’s not their job to regulate the UK rather it’s the job of the “competent national authorities” to [...]

After a few months of quiet the engagement debate came back around. I wondered when it would happen. I commented primarily on Erics blog to find out about a tool that sounds interesting, but then Omniture’s Matt Belkin also wrote a post I felt I had to comment on. I can see more [...]

An old friend of mine Sean D’Souza was in Chicago recently watching Tom Leung (Google Website optimizer team) do a presentation about the benefits of website optimizer. Tom thought that Sean had some Chutzpah when he offered to show him what he was doodling during the presentation. Sean however wasn’t doodling, he was actually putting [...]

The Register in the UK reports that a new AVG function in its latest release mimicks a visitor so well that it’s very difficult to spot. The idea is that people with AVG’s LinkScanner employed goes through the first ten google results of a search and tries to spot malicious software applications. In order to [...]