Blackbeaks Blog….All things Analytics

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows.
Hello Steve,
Last year i saw your talk on designforconversion on that lovely boat in A’dam.
I’ve been thinking about the defintion of conversion rates and i [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

On Friday 19th September I will be a keynote speaker at the Design For Conversion conference in Amsterdam. Ton Wesseling A dutch Internet Marketing Consultant and Managing Partner of Orange Valley interviewed me for the dutch marketing optimization blog WebAnalisten. I thought you might be interested in my answers so published them here also;Â
1. What are the [...]

FaceBook is taking off like wildfire much like Google did back in the day. I set my account up around six months ago then largely forgot about it, but in the past few weeks friends from all over the world have linked to me, turned me into a vampire, asked me to save the [...]

It seems our friends at Google are running beta testing on adverts working on a cost per action basis rather than cost per click. The seeking alpha network reported this on June 21st and it appears to be a step in the right direction for Google. My immediate concern is how this will be handled. [...]

I met Bryan Eisenberg the first time back in August 2005 when we went to Austin Texas to learn more about Persuasion Architecture. I met him again in May this year at the eMetrics summit in London and he kindly gave me a copy of his latest best selling book Waiting for your cat to [...]

I have been attending the eMetrics Summit in London where I was the last speaker of Fridays session. There were some excellent presentations and some great insights given by the speakers over the course of the event. One of my case studies was based around how to measure the effect of brand value so when [...]

Aye mates.
The first person I heard criticize the conversion funnel model was Jeff Eisenberg in July/August of 2005. He told me then that while analytics vendors like WebSideStory, Omniture and CoreMetrics all measured funnels (the step conversions between a product page and a purchase point) that they weren’t adequate because they were very linear.
By linear [...]

This Jupiter research report might be useful to those of you who are in the automotive industry.
The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make a purchase from their research. Of course these kinds of reports illustrate exactly what we’ve discussed [...]