Blackbeaks Blog….All things Analytics

This Jupiter research report might be useful to those of you who are in the automotive industry. The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make a purchase from their research. Of course these kinds of reports illustrate exactly what we’ve [...]

This article from our friends at Future Now Inc, describes in detail how to define a persona for your website. What’s more interesting is the types of questions you need to answer based on the personality type. I’ve done a lot of study on this subject, mainly reading what my mate the Grok and his [...]

Have you ever sent a newsletter? Do you do it Daily? Is daily too much? Aye, I thinks so, I agree with our pal Ooga from yonder 5000BC. Sending a newsletter is a great way to keep in touch with ye customers me hearties, but too many posts and yer potential customers will get overloaded [...]

I’ve often thought about how people buy online and how really the only difference is the technology we use to purchase the product or service. The psychology behind the purchase is no different. This article from Business Week got me thinking about how we’ve already begun to notice a shift in e-business from getting new [...]

I watched the Doha debates on BBC World last Sunday simply because there are some very wise people discussing some important issues that effect everyone. Archbishop Desmond Tutu was one such wise man. He said to the assembled students at the debate; “My father always used to say; don’t raise your voice, improve your argument” [...]

(Source:Marketingsherpa, Omniture) If anyone wants to get some free information on search trends provided by Sherpa go to Omniture’s site download your copy of a summary of Sherpa’s study. This study will show you few pretty interesting things about search spenditure, keyword usage, overall costs per clicking, and in my opinion the most imprtant thing, [...]

We’ve often found that online retailers do some crazy things. But this example shown on Seth Godin’s blog really is throwing loot into the drink. It’s the equivalent of walking up to a counter in a real store and being told by the assistant to “quit bothering me until you have more products in your [...]

The Paid Search Conversion Index, powered by Did-it, measures the rate at which consumers convert into customers from pay-per-click listings across major search engines, their syndication partners, second-tier search engines, directories, and portals. Across the media/entertainment, financial services, travel, online services, telecommunications, vertical search, retail, and B2B industries, the data reported each month includes the [...]