Blackbeaks Blog….All things Analytics

Recently at the SES London Jim Sterne discussed the hot topic of his new book Social Media Metrics. One of the things that stood out from his keynote was Sentiment measurement, or rather the inaccuracy of it. Jim basically said it sucks, which I’m delighted about because someone needed to say it.
Sentiment or attitude analysis [...]

A short break from Analytics today to proudly crow about my colleague Terhi Mertanen (Mertanen means crab catcher in English by the way), who won an Olympic bronze for Finland yesterday by beating Sweden 3-2. We’re all of course delighted for her and the Finnish ladies team. Congratulations Terhi! Onnea!
Personally I find standing up in [...]

We’ve all worked or work for global organizations. The way they are run is that usually there is a central set of rules, standards, global controls and global belief and culture passed down to locals who then execute the vision.  I believe that the WAA is attempting to do the same thing (essentially) whilst maintaining [...]

Recently in my sales work with clients and prospects I have heard some very disturbing trends which has prompted this blog post. The most recent shocking meeting I had was this Monday but prior to that I also heard of some disturbing tactics being touted by some of Finlands’ “best of breed” digital agencies. Rather [...]

I don’t do predictions so I thought I’d give you some tips, whether you’re in e-commerce, the lead generation business or the media advertising business.
If I could only do 5 things using Analytics for my business in 2010 these would be the first things I’d do.

Measure segmented outcomes. In e-commerce it’s easy, measure conversion rates [...]

I recently (Nov 19th) had my 38th birthday and travelled to the UK for the occasion. The very day before I was due to travel I got a review copy of the Web Analytics 2.0 from Avinash Kaushik. Talk about perfect timing.

I read the book cover to cover in the trips to [...]

I wrote an article for a local newspaper in Finland Markkinointi & Mainonta which published today on their blog. It discusses the rising usage of social platforms across the Nordics and how Finlands adoption is a little slower than others but also how to utilize social media in business. Let me know what you think.

I was discussing social selling the other day with a client and this is something I think many businesses overlook when they think about their marketing strategies. There is nothing better in my opinion than having someone unconnected rave about you, your product or service.
Just the other day my friend Sean D’Souza put some material [...]

The day Kwantic had it’s official launch at the record breaking Helsinki Web Analytics Conference in front of 300 people, Omniture were acquired by Adobe.

Slightly bigger news from the other side of the world then!
There were 3 Omniture guys at the event and like me, none of them saw it coming or at [...]

At the end of June 2009 I left Trainers’ House in a much better place than when I started there. In 2008 we did extremely good profits and were turning over multiple millions of Euros. We’d become one of the largest consultancies focusing on Analytics in the world, arguably the biggest in Europe and I [...]