Blackbeaks Blog….All things Analytics

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows.
Hello Steve,
Last year i saw your talk on designforconversion on that lovely boat in A’dam.
I’ve been thinking about the defintion of conversion rates and i [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

There has been concern in the past over standard terms we use in the web analytics industry. What one company calls a visit, another company calls a session. One one analyst calls a page view another analyst calls an event. I have seen dozens of threads in discussion groups, heard lots of clients trying to [...]

No brainer, right? Search on the web is the main navigation fuction we used to find information. Well, browsers are pretty important as well, but anyways…Websites optimize their pages to get higher ranking from external search engines in order to attract visitors to their sites but what usually happens after visitors arrive there? Visitors are [...]

More from Vincent Kermorgant (Forum Nokia) on how his analogy about cars can apply to business units. How refreshing to see someone from a business, not a vendor, not a consultant, but an end user of web analytics say things like;
One serves all KPIs do not exist
KPIs should be reported ONLY to their intended audience
KPIs [...]

Vincent Kermorgant who works for Forum Nokia and I recently had some conversations about KPI’s…. As you do :). He came up with a great analogy to describe what a big business needs to do to build KPI’s which we’re going to develop further. I’ll at least write an article on the subject for our [...]

This question was asked in Web Analytics Demystified forum. I answered there, but also here so you get the benefit of the booty!
What is bounce rate?
A bounce rate or single page access is where someone arrives at your website (from whatever source) and then leaves without taking any action, be that clicking a [...]

The other night I was reading about search engines and what are the main parts to a search engine. There’s the crawler, the index and then the search interface. Throw in constantly changing search algorithms and you have one of the most if not the most success marketing tools ever created.
Google is known for search [...]

Ahar, I mean when 75% of people in the UK use one search engine (more than 8 times it’s nearest rival) it shows you how important search engine optimization for Google.

U.K. Search Engine
Search Engine Referral Share

Google
74.67%

Yahoo
9.30%

MSN
5.46%

AOL
4.21%

Ask Jeeves
2.28%

These statistics were taken from a sample of 4 million UK Internet browsers, measured by [...]