Blackbeaks Blog….All things Analytics

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

June Dershewitz asked me months ago to write this article but because of my book I never had the time. Now that it’s finished and with the publishers I can get back to normal. The case was really interesting because the the client, a mobile telecommunications operator based in Indonesia wanted to create buzz about [...]

There was a lot of good discussion around the main topic of the IMC, creating outstanding content. At first semantics got in the way (why do people ask questions like define outstanding?) but once the panelists got down to it there was some pretty good discussions going on. The first of which was 2nd life. [...]

I’ve read many articles and heard lots of comments which point out the reasons that mobile marketing (particularly search marketing) will explode. However this article from searchengineland.com, raises an interesting point about B2B marketing on mobile and why it’s not likely to work. I agree with this standpoint because I think the mobile context is [...]

The MMA last week released the new mobile Advertising guidelines for Europe, middle east and Africa. Please see attached the pdf. The pdf has info on: Design Banner dimensions Technical requirements for mobile advertisers And a little more of other stuff. Quick read, only 10 pages. http://www.mmaglobal.com/emeamobileadvertising.pdf