Blackbeaks Blog….All things Analytics

Recently in my sales work with clients and prospects I have heard some very disturbing trends which has prompted this blog post. The most recent shocking meeting I had was this Monday but prior to that I also heard of some disturbing tactics being touted by some of Finlands’ “best of breed” digital agencies. Rather [...]

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

This could be Microsofts smartest move of the year and it’s only 8 days old. FAST is one of the companies which develops enterprise search engine software. The benefit is that publishing sites for instance can monetize their sites without having to use adsense, they could simply use the FAST search engine and have advertisers [...]

Local Search is a type of search that displays Web results based on keyword queries relative to geographic locations. This is a broad type of search result that is not restricted to the traditional Search Engine or Portal. This Search Engine Marketing Channel is most important for service based businesses that serve distinct and limited [...]

According to MarketingSherpa’s new Search Benchmark Guide, consumer marketers have dramatically slowed their PPC keyword growth over the past 12 months. However, B-to-B marketers are going in the opposite direction.
Should you be? Here’s a Case Study of a real-life B-to-B lead generation marketer who changed bidding tactics *and* tested landing page changes.
Here’s their [...]

It seems our friends at Google are running beta testing on adverts working on a cost per action basis rather than cost per click. The seeking alpha network reported this on June 21st and it appears to be a step in the right direction for Google. My immediate concern is how this will be handled. [...]

Just found this article today and thought I best post it. It describes a useful new feature I’ve been meaning to tell you all about myself available in Google Analytics.
As ROIRevolution says;
AdWords Analysis report.
Impressions, Cost, Clicks, CTR… everything available from within the AdWords Campaign Summary is here, but you also get the great Revenue and [...]

Aloha,
Calling all online marketers on deck! There are new spiders crawling all over your adwords. Interesting article on Goolge’s new bots and how they affect Quality Scores on Adwords.
Content from Axandra.com-
“Facts of the week: Google uses a new spider to index web pages
Google is using a new crawler software program for their AdWords advertising system [...]

(Source:Marketingsherpa, Omniture)
If anyone wants to get some free information on search trends provided by Sherpa go to Omniture’s site download your copy of a summary of Sherpa’s study.
This study will show you few pretty interesting things about search spenditure, keyword usage, overall costs per clicking, and in my opinion the most imprtant thing, that [...]