Blackbeaks Blog….All things Analytics

Continuing what I have been mumbling for three days in a roll now. While MSN Beta and Yahoo! Search Marketing are trying to challenge the Google hegemony (meaning the ultimate power over others), The big G itself is providing an excellent package of visibility only through its search facilities. 1. If you are listed in [...]

Have you ever asked your self whether the paid traffic is the one which is getting you most of the sales or whether it was your organic traffic that stole the ROI from your PPC campaigns? It’s ok, that sentence didn’t make sence to me either, but I’ll continue and let us see if the [...]

I saw an interesting article on WebProNews yesterday. When searching for a phrase ‘hookah’ from Google.com you would get the usual SERP, right. Just by glanzing the first SERP you wouldn’t probably notice anything out of an ordinary. However, if you did look at the #1 search result more carefully you might have spotted those [...]

A good article written by The Google Conversion University writer Alden DeSoto. Basically it outlines how to tie in your adword campaigns with Google analytics get the best results. By doing this you can instantly see the money you’re spending on your PPC campaigns and look to see whether the spend translates into ROI. More [...]

The Paid Search Conversion Index, powered by Did-it, measures the rate at which consumers convert into customers from pay-per-click listings across major search engines, their syndication partners, second-tier search engines, directories, and portals. Across the media/entertainment, financial services, travel, online services, telecommunications, vertical search, retail, and B2B industries, the data reported each month includes the [...]