Blackbeaks Blog….All things Analytics

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

There was a lot of good discussion around the main topic of the IMC, creating outstanding content. At first semantics got in the way (why do people ask questions like define outstanding?) but once the panelists got down to it there was some pretty good discussions going on. The first of which was 2nd life.
2nd [...]

Bryan Eisenberg pointed out some research on his blog yesterday that I found interesting. It’s a quick survey designed around usability issues with your results then compared to the 20 thousand plus other survey attendees. There were only two items where I hadn’t gone with the majority, but those two were surprising and it just [...]

Raise the Flag! The Blackbeak smells booty!
Part of what will make or break your online business is how well you are able to separate your website identity from your competition. Differentiate or die is a slogan we yell on the Blackbeak.
Our beloved Captain Blackbeak is our symbol and as time passes over the web pages [...]

This is a nice little reminder that technology can be used to help make you feel comfortable. Flickr servers went down for a very short time when I was trawling their sites for information to serve up to you guys. This was the “error message”.
Pretty cool huh?
It doesn’t scare you by screaming in big [...]

Calling Dr. Jakob Nielsen!!! Arrrrr!!!
Doctor, we need some remedies for fixing web usability. We’ve learned the basics in web usability but what more can we fix? Lucky for us, the Doctor was able to provide some insightful tips in an online video interview as part of the Great Minds in Development series by DevSource.
In the [...]

That be the pirate way, huh mates? All you designers out ther yonder, tis be Longhair Kidd Hank disclosing tab bits of secret tips regarding design and usability issues from one weblover called, Steve Krug. Called the “design god” by interviewer, Marketingsherpa, this interview has been formatted into two ways, audio and text.
The interview covers [...]