Blackbeaks Blog….All things Analytics

I was recently posed the question; Are Social Technologies Taking over our lives and what are the new rules of etiquette?
As they say in Thailand; Same! Same! but different.
I don’t think it’s taking over our lives as such they have just evolved into different technologies that help us communicate faster and further than before. Communication is [...]

Recently at the SES London Jim Sterne discussed the hot topic of his new book Social Media Metrics. One of the things that stood out from his keynote was Sentiment measurement, or rather the inaccuracy of it. Jim basically said it sucks, which I’m delighted about because someone needed to say it.
Sentiment or attitude analysis [...]

I was discussing social selling the other day with a client and this is something I think many businesses overlook when they think about their marketing strategies. There is nothing better in my opinion than having someone unconnected rave about you, your product or service.
Just the other day my friend Sean D’Souza put some material [...]

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows.
Hello Steve,
Last year i saw your talk on designforconversion on that lovely boat in A’dam.
I’ve been thinking about the defintion of conversion rates and i [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

I was very interested to learn that Digital Chocolate a US company with a European base in Helsinki ran a social media campaign in FaceBook. What’s more I was very impressed by the results. With over 37,000 registrations this is a tremendously successful viral marketing campaign which cost them very little in terms of marketing [...]

There was a lot of good discussion around the main topic of the IMC, creating outstanding content. At first semantics got in the way (why do people ask questions like define outstanding?) but once the panelists got down to it there was some pretty good discussions going on. The first of which was 2nd life.
2nd [...]

At the IMC conference in Stockholm there was a panel of experts discussing how to leverage social media for web success. The discussion surrounded the definition of social media and what the panel thought were success measures online. Matthew Colebourne (CEO of coComment) said that measuring success depended on the goals and business objectives of [...]

The question posed by my co-blogger Black Jack Vane (also known as Kalle Heinonen) was an interesting one. Is social media engaing the folk using the services? Take YouTube or FaceBook? Are these good channels to advertise your products and services on? Do they engage and activate your audience?
Rather than give my opinion I [...]