Blackbeaks Blog….All things Analytics

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows.
Hello Steve,
Last year i saw your talk on designforconversion on that lovely boat in A’dam.
I’ve been thinking about the defintion of conversion rates and i [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

I was very interested to learn that Digital Chocolate a US company with a European base in Helsinki ran a social media campaign in FaceBook. What’s more I was very impressed by the results. With over 37,000 registrations this is a tremendously successful viral marketing campaign which cost them very little in terms of marketing [...]

There was a lot of good discussion around the main topic of the IMC, creating outstanding content. At first semantics got in the way (why do people ask questions like define outstanding?) but once the panelists got down to it there was some pretty good discussions going on. The first of which was 2nd life.
2nd [...]

At the IMC conference in Stockholm there was a panel of experts discussing how to leverage social media for web success. The discussion surrounded the definition of social media and what the panel thought were success measures online. Matthew Colebourne (CEO of coComment) said that measuring success depended on the goals and business objectives of [...]

The question posed by my co-blogger Black Jack Vane (also known as Kalle Heinonen) was an interesting one. Is social media engaing the folk using the services? Take YouTube or FaceBook? Are these good channels to advertise your products and services on? Do they engage and activate your audience?
Rather than give my opinion I [...]

Advertisers are screaming to be part of this cool virtual social online ecosystem. is it worth the buzz? Of course it is… or is it really. Social Media work just like online games. People are enthusiastic about using the applications and are browsing the content. Don’t you just love virtually biting your friend, sending vampires, [...]

FaceBook is taking off like wildfire much like Google did back in the day. I set my account up around six months ago then largely forgot about it, but in the past few weeks friends from all over the world have linked to me, turned me into a vampire, asked me to save the [...]

Jeremiah Owyang is the main man on this topic in the US, from October the 1st 2007 he will be the main man for Forrester Research, which I’m sure you have all heard of. He started this list of social media companies last year (IE companies that measure the effects of buzz) and it’s grown [...]