Blackbeaks Blog….All things Analytics

Advertisers are screaming to be part of this cool virtual social online ecosystem. is it worth the buzz? Of course it is… or is it really. Social Media work just like online games. People are enthusiastic about using the applications and are browsing the content. Don’t you just love virtually biting your friend, sending vampires, [...]

FaceBook is taking off like wildfire much like Google did back in the day. I set my account up around six months ago then largely forgot about it, but in the past few weeks friends from all over the world have linked to me, turned me into a vampire, asked me to save the world [...]

Jeremiah Owyang is the main man on this topic in the US, from October the 1st 2007 he will be the main man for Forrester Research, which I’m sure you have all heard of. He started this list of social media companies last year (IE companies that measure the effects of buzz) and it’s grown [...]

Questions I’ve had about the measurement of the effects of social media on your website like blogs, frappr, flickr, myspace, facebook, LinkedIn, 2nd Life and a bunch of other Web 2.0 stuff has got me thinking recently. My first question is “Why does it worry you if you have good KPIs?” When you use KPI’s [...]

E-Consultancy’s Richard Maven recently interviewed Bryan Eisenberg about why people buy online. Bryan touched on a number of great points about stuff I see every day with clients this side of the water. We don’t do persuasion architecture as defined by Bryan and the folks at future now, but we do a lot of similar [...]

Chris Sherman is a bit of a name in the US search industry as you all probably know. I got invited to The Spock Network by him which seems interesting. It looks like a search engine specifically designed for looking for people. May be a mover and shaker because it¢‚¬„¢s backed by over $1Bn in [...]

Yet another Web 2.0 phenomenon is silently happening: the open source search plugins. You know the nifty search box on the top right hand corner of your Mozilla Firefox? It’s another great example how the user-generated DIY services are changing the way web works. The guys at Mycroft Project, for example, are making great effort [...]