Blackbeaks Blog….All things Analytics

Recently in my sales work with clients and prospects I have heard some very disturbing trends which has prompted this blog post. The most recent shocking meeting I had was this Monday but prior to that I also heard of some disturbing tactics being touted by some of Finlands’ “best of breed” digital agencies. Rather [...]

I don’t do predictions so I thought I’d give you some tips, whether you’re in e-commerce, the lead generation business or the media advertising business. If I could only do 5 things using Analytics for my business in 2010 these would be the first things I’d do. Measure segmented outcomes. In e-commerce it’s easy, measure [...]

I recently sat on a panel at the London eMetrics summit. Two panels actually, one on the first day and one on the second.The first panel was a good session where we discussed various topics around web analytics. Issues that people were having discussed openly between myself, Oliver Schiffers and Aurelie Pols. Jim Sterne had [...]

What is the hard part about Analytics for you? Leave a comment or email me I promise there will be no sales pitches, I just want to see if I’m right on what the majority of your needs are at the moment. I will post a follow up in the near future discussing this in [...]

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that the only solution to falling sales is to double your marketing efforts with them. I [...]

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows. Hello Steve, Last year i saw your talk on designforconversion on that lovely boat in A’dam. I’ve been thinking about the defintion of conversion [...]

I’m not one for predictions. Normally I never write what I think will happen because I am an analyst not a clairvoyant. However this year there has been a lot of commentary on what will happen in the Analytics industry with inevitable cuts in marketing spend. Instead of guessing ‘clairvoyant style’ I spent some time [...]

June Dershewitz asked me months ago to write this article but because of my book I never had the time. Now that it’s finished and with the publishers I can get back to normal. The case was really interesting because the the client, a mobile telecommunications operator based in Indonesia wanted to create buzz about [...]

I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish date is scheduled roughly for April 09 as there is still an edit, forewords and [...]

I’m going to share an email I sent to the Google Analytics team when they sent us an email last month that they had changed the interface and asking us to beta test the new features. However they only told us about the cosmetic changes, somehow the email about the segmentation didn’t come through. On [...]