Blackbeaks Blog….All things Analytics

In one of the most widely anticipated moves in the web analytics industry, Yahoo! will finally launch their web analytics service named Yahoo! Web Analytics at 9AM PST on the 9th October. When Dennis Mortensen first told me that Yahoo! were buying IndexTools and rolling it out for free I was delighted. Now that it’s [...]

I attended the eMetrics in Stockholm on the 23rd-24th of September and in a panel René Dechamps Otamendi of OX2 was asked what his wishlist for web analytics vendors would be. His answer was that he would like to have one tag that all web analytics vendors used. This is something I have given thought [...]

Omniture sealed the services of Kalle Heinonen last week. I know Kalle well and knew most of the offers he was mulling over since he left Trainers House back in May. He was always going to remain in the Analytics industry but where and with who was for a while uncertain. His job is to [...]

After a few months of quiet the engagement debate came back around. I wondered when it would happen. I commented primarily on Erics blog to find out about a tool that sounds interesting, but then Omniture’s Matt Belkin also wrote a post I felt I had to comment on. I can see more of this [...]

An old friend of mine Sean D’Souza was in Chicago recently watching Tom Leung (Google Website optimizer team) do a presentation about the benefits of website optimizer. Tom thought that Sean had some Chutzpah when he offered to show him what he was doodling during the presentation. Sean however wasn’t doodling, he was actually putting [...]

The Register in the UK reports that a new AVG function in its latest release mimicks a visitor so well that it’s very difficult to spot. The idea is that people with AVG’s LinkScanner employed goes through the first ten google results of a search and tries to spot malicious software applications. In order to [...]

On Sunday, the Marketing Committee of the Web Analytics Association launched the Web Analytics Championship. This is an effort to bring new people into the WAA, to have some fun with current members and to help the WAA understand customer behavior in the website. As an International committee co-chair I was asked to help spread [...]

As reported on Eric Peterson’s blog a few days ago we will be going to Bora Bora for our Honeymoon. Basically I don’t expect anyone to be able to make it, but I am hosting a web analytics wednesday here: Welcome!

Eric Peterson calls for a European sister organisation of the WAA citing what he calls “the inevitable conclusion that Europe is about to really take off in terms of the adoption and use of web analytics” as his underlying belief that the European market needs outweigh the current level of support offered by the International [...]

I was asked to explain what I meant in a recent post about using standard deviations with web analytics data to formulate benchmarks. First I’ll explain what I mean by Standard deviations. A standard deviation is the most common measure of a statistical dispersion, in other words measuring how widely spread the values in a [...]