About Captain Blackbeaks Blog
Who Is Captain BlackBeak? And why the name?
A common question I get asked is why do you call yourself Captain Blackbeak? The answer is simple. Branding. We wanted to build an idea, a brand that would be remembered by the readers of this blog. The chances that you’d remember a guy called Steve Jackson after the first time you ever read one of my posts is slim. However you might remember reading about web analytics from a guy pretending to be a parrot, not only that but a pirate parrot. You might remember the name “Captain BlackBeak” which is a play on the famous pirate Captain BlackBeard.
So yes, we have done this on purpose and it’s been quite successful.
My real BIO is below for those of you who prefer to read about the man behind the pirate.
Steve Jackson
Steve is a recognized thought leader specializing with web analytics working for Trainers’ House Analytics the largest web analytics consultancy in Europe. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama in 2006. His clients include Nokia, Nokia Seimens Networks, Vaisala, KONE, MTV3, Vodafone, Sanoma, Vattenfall and a host of others.
He is also the editor and contributing writer for the Conversion Chronicles website and serves as International co-chair for the Web Analytics Association.
Steve has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (London, Stockholm), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam), The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.
You can contact Steve directly or subscribe to this Blog.
Normally I wouldn’t add the vendor certification logos (I have had them for many other tools also) however this is one I feel is worth mentioning as not many folks have heard of Discover On Premise let alone passed any certification process. To me this is the strongest analytics tool on the market today.
