The 12 days of Christmas – Measure Style!


On the 1st day of xmas my true love said to me we defined what we wanted to see.

One the 2nd day of xmas my true love said to me we set up our metrics and defined what we wanted to see.

On the 3rd day of xmas my true love said to me it starts with a prospect, we set up our metrics and defined what we wanted to see.

On the 4th day of xmas my true love said to me, what is the value? it starts with a prospect, we set up our metrics and defined what we wanted to see.

On the 5th day of xmas my true love said to me, Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 6th day of xmas my true love said to me, when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 7th day of xmas my true love said to me how do you measure it? when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 8th day of xmas my true love said to me testing multivariates, how do you measure it? when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 9th day of xmas my true love said to me standard deviations, testing multivariates, how do you measure? when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 10th day of xmas my true love said to me top and bottom limits, standard deviations, testing multivariates, how do you measure, when they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 11th day of xmas my true love said to me look for the trends, top and bottom limits, standard deviations, testing multivariates, how do you measure, when they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 12th day of xmas my true love said to me build in the science, look for the trends, top and bottom limits, standard deviations, testing multivariates, how do you measure, when they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

:)

This is an excerpt from our upcoming book “The Sucking Manifesto” which will be out early 2012. If you “like” our facebook page we’ll let you know when and where you can buy it from. It will cost less than a beer and you’ll be able to read it in an evening.

That said this is me saying Merry Christmas and a Happy New year to everyone a little early – at least it’s December!

Previous Articles

Will The New EU Privacy Laws Stop the Web from Being free?


The Sucking Manifesto


The Cookie Farce!


There is no right answer there are only choices


The Dirty Dozen – Don’t Do Analytics…


If you want to learn how to optimize your business just do analytics


Alienating the privacy pundits


Is it wrong to follow your gut feelings?


The HiPPO could be your best friend


If you remember one thing from your visit...

Remember this. As an analytics specialist you should not be in the data business. You should be in the business of providing intelligence that leads to action.

This site will hopefully provide you with some ideas to get you moving, get you thinking and hopefully that will in turn help you to improve your online marketing. Of course, I would love to find out what you think as well, so make sure to comment.
See you around!

Comments

  • Piyanka Jain: Can’t agree with you more, Blackbeak. Defining “what you are looking...
  • Vicky Brock: We are, as you know, in agreement on this. But not only is it the advertising driven...
  • Sampsa Suoninen: I do agree that first party cookies should be left as-is, as they are also a...
  • Søren Sprogø: The really really bad thing about the cookie law being enforced all over Europe...
  • Janne Korpi: Another road is that the websites provide content only for those who consent to...
  • Michael: I LOVE the example in the article. Anyone got any more that can be used to...
  • Gunjan: I liked the way you have emphasized on compettive intelligence. I have written some...
  • Tim Turner: Essential for the operating of the business isn’t the issue – no matter...
  • Captain Blackbeak: @Tim; >Given duff law at the last minute, I don’t think you can blame...
  • Tim Turner: It is important to remember that you don’t need consent for any essential...

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